Why Local SEO is Important For Your Roofing Business
Promoting your roofing business is key to its success; which is why local SEO should be such an important part of your marketing arsenal. Proper local SEO should ensure that you achieve your business objectives more easily. Through local SEO, you can get new customers and showcase your roofing services to grow your bottom line.
What is Local SEO?
The goal of local SEO, and in general SEO, is to get customers to find your business more easily and chose its services or products over what your competition is offering. However, local SEO focuses on promoting your business or its products and services locally, to local residents looking for your business services using a search engine.
7 Top Local SEO Tips for UK Roofers
1. Google My Business (GMB) Optimisation
Studies show that a majority of customers today do an online search on the products or services they need before making a purchase. Therefore, your local SEO strategy should have Google search optimisation so that it is the first brand they come across when looking for ‘local roofing specialists’ in the area you operate in (e.g., London, Essex, Surrey, Kent).
2. Local Business Citations
Local business citations mean that your business gets a mention over the local web with details regarding its location and contact information. In addition to helping customers find your roofing business faster, local business citations are great at improving your search engine rankings. We offer a local citation package to help get your business listed on many directories to help with your SEO. If you would like to find out more check out our Local Citations Services pages click here.
3. Link Building
Link building is an important part of any serious SEO campaign. Top-ranking London roofers on the web will often be (wrongly or rightly) regarded as the best roofers in the business. Therefore, in order to make your roofing business a top choice in your service area, you can use link building to net clients in search of locally recommended roofers. Links give your site more credibility, not only to potential customers but also to search engines.
SEO Pages can help you build links for your website to help boost your business website ranking. Click here for more info.
4. Customer Reviews
Customer reviews have become a very important part of SEO today. So, your local SEO efforts will bear more fruits when they are accompanied by many positive online reviews. Studies say that more than 80% of all customers consider customer reviews in their purchase decisions.
But the reviews need to be positive to help your business grow. Negative reviews tend to carry a lot more weight, with studies showing that it takes more than ten positive reviews to negate the impact of one negative review. So, don’t just focus on being one of the most reviewed roofing companies in London, but also the best-reviewed roofer in the area.
5. On-Page Optimisation (NAP)
NAP stands for Name, Address, and Phone. With on-page optimisation, you focus on optimising each individual page so that it ranks higher on search engines like Google. This process involves a lot of elements, including optimisation of links on the page.
NAP syndication is also an important part of this process since giving your business a consistent identity on the web using a particular name, address and phone gives it greater credibility, especially during local searches. Local clients are more likely to pay attention to these details or use this information to get in touch with you.
6. Organic SEO
Organic SEO is one of the key secrets to having effective local SEO rankings. With organic SEO, you try to get high placement on search engine results in a natural way. You do not pay for higher rankings, but rather let algorithm-driven search engine results drive you to the top of search engine searches.
Clearly, this is one of the most authentic ways to gain the credibility of your customers, since most search engine users have been known to ignore paid results placed at the top of search engine results. To build your organic SEO requires a plan, consistency and time to mature. We can work with your business to help place your business website where it needs to be to produce more sales.
7. Don’t Forget Social Media
The best thing about social media sites is that they will not cost you a dime. But they can earn your business a lot of money if you make them part of your local SEO strategy. Your roofing business should have a Facebook and a Twitter page, where you can promote your new jobs, rich with images and updates, engage your clients to keep your brand popular among the locals.
All businesses need to promote their services over the internet today. Especially if you are a local business in highly competitive areas likes London, Essex, Surrey and Kent. That is why local SEO has become so important. But if you want to do this right, above are some great tips to keep in mind as you promote your business locally.
You can also hire the services of a digital marketing agency such as ourselves so you can focus on doing what you do best. We are a London Digital Marketing Agency & Local SEO experts with lots of expertise in doing effective marketing campaigns for our clients.
If you are a roofer that wants to step up your online game by advertising your roofing business to expand your existing business empire check out our services here or get in touch for a chat about growing your business!